About two months ago Vovik, our Head of Inbound Sales, hosted a live Q&A to share his knowledge of A\/B testing in email.<\/p>\n
We were surprised at how many questions you guys asked! It looks like the topic of A\/B tests in email needs to be explained in more detail, so I teamed up with Vovik to provide even more A\u2019s to your Q\u2019s. Check them out below.<\/p>\n
If you\u2019d like to see a quick recap of the webinar, Vovik recorded a 15-minute summary. Watch it here:<\/p>\n
Email A\/B Testing in Practice>><\/a><\/p>\n And now to the Q&A, ladies and gentlemen.<\/p>\n When referring to email, A\/B testing means creating alternate versions of one of the elements of an email, e.g. its subject line or CTA in the email body, and sending it to two groups of prospects (equal in size and of similar qualities) to see which version will perform better.<\/p>\n In general, you can test various elements of the email itself, such as the subject line, value proposition or CTA<\/a>, as well as the delivery time.<\/p>\n Because they allow you to create a more diversified email content within a campaign.<\/p>\n As you may know, sending huge numbers of emails that have exactly the same copy might alarm spam filters. So anything that can help you diversify the content of your email campaign will serve in favor of good deliverability.<\/p>\n And although it\u2019s not the primary goal of A\/B testing, it is indeed a very nice side effect.1. What is A\/B testing in email?<\/h2>\n
2. What can I A\/B test in email?<\/h2>\n
3. Why do A\/B tests help in email deliverability?<\/h2>\n
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