{"id":899,"date":"2015-08-27T13:30:00","date_gmt":"2015-08-27T11:30:00","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=899"},"modified":"2025-01-21T10:28:21","modified_gmt":"2025-01-21T09:28:21","slug":"optimal-time-for-cold-email-delivery-vol-1-stats","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/optimal-time-for-cold-email-delivery-vol-1-stats\/","title":{"rendered":"What’s the Best Time to Send Email Campaign: Vol. 1 Stats"},"content":{"rendered":"

Time matters. Sending emails on particular days of the week and at specific times of the day may influence the open rates and response rates. That\u2019s what has been proven by many studies. However, a major part of the research considers the best delivery time for email newsletters. Newsletters and cold emails are not the same<\/a>, so can we apply those newsletter studies to cold emails as well? What is the best time to send email campaign?<\/p>\n

What the research shows<\/h2>\n

Last week, I came across the post reporting the Sidekick\u2019s survey on the most annoying email pet peeves. Among the questions asked to the respondents, there was one about receiving late night emails. The survey revealed that 91% of addressees do not mind getting emails in the middle of the night, and only 9% claim that sending emails at night is unprofessional and rude.<\/p>\n

That was just a small part of the survey, but the comments to the post seem to focus on that question to a great extent. \u201cTo send, or not to send emails at night?\u201d<\/p>\n

Of course, that\u2019s statistics. And statistics depends very much on the group we are studying. Which is why I decided to find some more statistics considering the\u00a0best time to send email campaign and compare the results.<\/p>\n

More stats…<\/h2>\n

So I\u2019ve run through a few other articles with statistics on\u00a0KissMetrics<\/a>,\u00a0WordStream<\/a>,\u00a0Customer.io<\/a>,Campaign Monitor<\/a>.<\/p>\n

And it appears that depending on the study, there are some differences in specifying the optimal time for email delivery. Plus, in the KissMetrics\u2019 article<\/a>, there is also a distinction between the types of content sent in an email and the effectiveness in terms of the desired actions of recipients.<\/p>\n

What can we conclude from all of that?<\/h2>\n

So what is the best time to send email campaign after all? The answer to that question will be different for each of us, because:<\/p>\n

It\u2019s our target group that specifies the best day and time for email delivery. <\/strong><\/p>\n

And that probably works both for newsletters and cold emails. If we know our recipients well, that is:<\/p>\n