{"id":8612,"date":"2020-06-25T10:00:54","date_gmt":"2020-06-25T08:00:54","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=8612"},"modified":"2025-01-21T10:24:43","modified_gmt":"2025-01-21T09:24:43","slug":"free-email-or-custom-domain-email-which-one-is-better-for-cold-emailing","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/free-email-or-custom-domain-email-which-one-is-better-for-cold-emailing\/","title":{"rendered":"Free Email or Custom Domain Email? Which One Is Better For Cold Emailing?"},"content":{"rendered":"

Should I get a custom domain email address<\/span> for my sales<\/a> campaigns or should I kick off with a free Gmail one? That\u2019s a dilemma that many novice startuppers face.<\/p>\n

To help you decide, I summed up the pros and cons of both free and custom domain email addresses<\/span>. Check which option is a better choice.<\/p>\n

What\u2019s the difference between a free email account and a custom business domain email address?<\/h2>\n

You can spot a free email account<\/span> by its tail. That\u2019s the one that ends with an email service provider\u2019s name, for example @gmail.com, @outlook.com or @yahoo.com.<\/p>\n

A custom domain email, in contrast, ends with your business domain name, in our case it\u2019s @woodpecker.co.<\/p>\n

However, we don\u2019t use our main business<\/span> domain for outbound campaigns. We have a few separate domains dedicated solely to this purpose, like getwoodpecker.com. We decided to make this distinction to protect our main domain\u2019s safety and make handling the responses easier.<\/p>\n

Check how we did that: Why We Set up a Separate Mailbox for Outbound Campaigns? >><\/a><\/p>\n

If you\u2019re considering starting outbound sales<\/span>, that\u2019s a step we recommend you take as well. Pick your outbound domain\u2019s name to correspond with your main one, so your prospects won\u2019t get confused. Add an affix, like “get”, “try”, or use the same name, but a different extension, for example, .io or .co.<\/p>\n

To avoid a situation when a prospect types in your outbound domain name and comes to a dead-end because such a website doesn\u2019t exist, don\u2019t forget to set up a redirect to your main domain. For example, if our prospects search for getwoodpecker.com, they will end up on woodpecker.co.<\/p>\n

Keep in mind that your domain name is also an important part of your brand identity and may make or break your credibility. Speaking of which, let\u2019s talk a bit about how your email<\/span> address impacts the way prospects perceive your brand.
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