{"id":8026,"date":"2020-04-30T08:45:03","date_gmt":"2020-04-30T06:45:03","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=8026"},"modified":"2025-01-21T10:24:52","modified_gmt":"2025-01-21T09:24:52","slug":"why-emails-bounce-10-most-common-issues","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/why-emails-bounce-10-most-common-issues\/","title":{"rendered":"Why Emails Bounce Back: 10 Most Common Issues"},"content":{"rendered":"

A lot of factors come into ensuring email<\/span> deliverability. As salespeople, we\u2019d like to believe that being caught up on email<\/span> protocols (SMTP, POP3 or IMAP<\/a>), creating a converting subject line and relevant content is enough to make sure every email<\/span> finds its reader. Unfortunately, the reality is different \u2014 even when it seems like you\u2019ve done everything the right way, bounce rates are still through the roof.<\/p>\n

In this guest post, Andriy Zapisotskyi, a\u00a0Growth Manager at\u00a0Mailtrap.io<\/a> is going to take a closer look at email bounces<\/a> \u2014 their most common two kinds and the reasons behind them.<\/p>\n

Definition of Email Bounce<\/h2>\n

Basically, a bounce is a type of situation where a system can\u2019t deliver the email<\/span> you sent. In this case, you will get a Non-Delivery-Report from the email<\/span> hosting provider. Depending on the client you use, the contents of an NDR can vary \u2014 here\u2019s an example of a message Gmail sends out:<\/p>\n

\n\"AnAn example of a non-delivery report (Gmail)<\/em><\/p>\n

For every bounce, an email<\/span> sender can get a set of details:<\/p>\n