{"id":6688,"date":"2020-01-31T09:22:33","date_gmt":"2020-01-31T08:22:33","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=6688"},"modified":"2025-01-21T10:25:05","modified_gmt":"2025-01-21T09:25:05","slug":"spam-words","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/spam-words\/","title":{"rendered":"Should You Worry About SPAM Trigger Words? (Updated)"},"content":{"rendered":"<p>I&#8217;ve seen a lot of cases where an <span id=\"urn:enhancement-bca0b5ba\" class=\"textannotation disambiguated wl-thing\">email<\/span> copy has destroyed a cold <span id=\"urn:enhancement-92d23118\" class=\"textannotation disambiguated wl-thing\">email<\/span> campaign&#8217;s deliverability. The scenario usually goes like this. A <a href=\"https:\/\/woodpecker.co\/blog\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\">cold <span id=\"urn:enhancement-6c99d886\" class=\"textannotation disambiguated wl-thing\">email<\/span> <\/a>sender writes an <span id=\"urn:enhancement-b31ee52e\" class=\"textannotation disambiguated wl-thing\">email<\/span> copy, unintentionally riddled with SPAM words. They purchase an <span id=\"urn:enhancement-ec58bc9\" class=\"textannotation disambiguated wl-thing\">email<\/span> list online and using an <span id=\"urn:enhancement-6d858359\" class=\"textannotation disambiguated wl-thing\">email address<\/span> that hadn&#8217;t been properly warmed up, they click &#8216;Send&#8217;. And thus they are in trouble.<\/p>\n<p>To prevent such a situation from happening, Woodpecker crew tries to educate users on the <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/deliverable-campaign-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">technical sending settings<\/a>, the danger of <a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/outbound-prospect-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">buying an email list<\/a> or the use of SPAM triggering words.<\/p>\n<p>We also added a <a href=\"https:\/\/woodpecker.co\/help\/how-to-check-if-my-email-is-considered-spam\/\">spam check feature<\/a> so you can check the &#8220;spamminess&#8221; of your email content right in the app.<\/p>\n<p>Let&#8217;s dive deeper into the topic to see why some words trigger SPAM filters and how to make sure you won&#8217;t use any of them in your cold emails.<br \/>\n\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Get cold emails right with Woodpecker<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nTry Woodpecker\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-90110151\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-90110151\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Try Woodpecker\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><b>H<\/b><b>ow to tell if your emails are going to SPAM?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with a few words on how SPAM filters actually work. They are similar to the security control at the airport. Every <span id=\"urn:enhancement-738c512d\" class=\"textannotation disambiguated wl-thing\">email<\/span> before being delivered to addressee\u2019s <span id=\"urn:enhancement-ca07d4d0\" class=\"textannotation disambiguated wl-thing\">inbox<\/span>, just like every traveler before the flight, must go through a safety check.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If everything is ok, a SPAM filter gives the <span id=\"urn:enhancement-3861c175\" class=\"textannotation disambiguated wl-thing\">email<\/span> a green light to reach its destination. If the <span id=\"urn:enhancement-a315b617\" class=\"textannotation disambiguated wl-thing\">email<\/span> looks suspicious to the spam filters, it is flagged as spam and is further directed to a spam folder or sometimes may get bounced.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how you, the sender, may find out whether your <span id=\"urn:enhancement-f3d43315\" class=\"textannotation disambiguated wl-thing\">email<\/span> happily reached its destination or was stopped on its way by a SPAM filter?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to <\/span><span style=\"font-weight: 400;\">check if your <span id=\"urn:enhancement-9c09ba74\" class=\"textannotation disambiguated wl-thing\">emails<\/span> are likely going to spam, you need to analyze your <span id=\"urn:enhancement-25401966\" class=\"textannotation disambiguated wl-thing\">email<\/span> stats. A plummeting open rate is usually the first sign that your <span id=\"urn:enhancement-293f9433\" class=\"textannotation disambiguated wl-thing\">emails<\/span> are not being delivered to the recipients&#8217; main <span id=\"urn:enhancement-84a266aa\" class=\"textannotation disambiguated wl-thing\">inbox<\/span> and may be landing in a SPAM folder.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also pay close attention to your bounce rate. If you notice a sudden peak in your bounced <span id=\"urn:enhancement-4862763b\" class=\"textannotation disambiguated wl-thing\">emails<\/span>, it may be a sign that your messages are blocked by SPAM filters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a closer look at one of the possible reasons why your <span id=\"urn:enhancement-d709d8d8\" class=\"textannotation disambiguated wl-thing\">emails<\/span> are being marked as SPAM \u2013 the use of SPAM words.<\/span><\/p>\n<h2>Why do some words\u00a0trigger SPAM filters?<\/h2>\n<p>When <span id=\"urn:enhancement-8a6b901f\" class=\"textannotation disambiguated wl-thing\">email<\/span> was becoming a standard means of communication, some evil geniuses decided to use it to scam people. They wrote elaborate messages that were meant to elicit money from <span id=\"urn:enhancement-66537873\" class=\"textannotation disambiguated wl-thing\">email<\/span> addresses&#8217; owners. And why not? Most people who set up an <span id=\"urn:enhancement-82b4f49d\" class=\"textannotation disambiguated wl-thing\">email<\/span> account back then treated <span id=\"urn:enhancement-539eeeb\" class=\"textannotation disambiguated wl-thing\">email<\/span> seriously, opening and replying to almost anything that they get. It was easy to scale, fast to write, free, and not least unprecedented.<\/p>\n<p>So, if we wanted to\u00a0safeguard\u00a0people against evil spammers,\u00a0we had to introduce some\u00a0protective measures. And one of those measures was identifying and blocking <span id=\"urn:enhancement-d83018c8\" class=\"textannotation disambiguated wl-thing\">email<\/span>\u00a0addresses that used specific vocabulary in their <span id=\"urn:enhancement-ba850b4c\" class=\"textannotation disambiguated wl-thing\">email<\/span> copy known today as SPAM words or Stop words.<\/p>\n<p>I strongly encourage you to learn more about that topic, because SPAM\u00a0vocabulary\u00a0contains\u00a0staple words of many popular industries, such as marketing, insurance services, real estate agencies or accounting. It&#8217;s not a pleasant situation when you get blocked because you wrote, &#8220;my agency helps small local brands increase traffic&#8221; in your cold <span id=\"urn:enhancement-2e381d7e\" class=\"textannotation disambiguated wl-thing\">email<\/span>.<\/p>\n<p>Read:\u00a0<a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/finance-realtor-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">A Pain of Cold Emailing in Finance\/Real Estate, and How to Overcome it &gt;&gt;<\/a><\/p>\n<h2>SPAM words affect every part of the message<\/h2>\n<p>No <span id=\"urn:enhancement-c3b22487\" class=\"textannotation disambiguated wl-thing\">email<\/span> component is immune to SPAM words. They all can fall prey to stop words, even an <span id=\"urn:enhancement-56a12f0d\" class=\"textannotation disambiguated wl-thing\">email<\/span> signature or subject line. That&#8217;s why it is important to <a href=\"https:\/\/woodpecker.co\/help\/how-to-check-if-my-email-is-considered-spam\/\">test your entire <span id=\"urn:enhancement-3a66e59a\" class=\"textannotation disambiguated wl-thing\">email<\/span> with Woodpecker<\/a> or any other tool linked in <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/improve-email-deliverability\/\" target=\"_blank\" rel=\"noopener noreferrer\">this blog post<\/a>.<\/p>\n<p>Let&#8217;s go over a specific <span id=\"urn:enhancement-e714e1cf\" class=\"textannotation disambiguated wl-thing\">email<\/span> part to learn what to pay attention to.<\/p>\n<h3>Subject line<\/h3>\n<p>It&#8217;s the first thing together with the <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/from-line\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;from:&#8221; line<\/a> that a prospect sees. Great<a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/what-subject-line-will-make-my-addresses-open-my-cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0subject lines\u00a0 <\/a>are short and relevant. They also need to be intriguing enough for a prospect to open the message. Yet, sometimes cold <span id=\"urn:enhancement-994c2b39\" class=\"textannotation disambiguated wl-thing\">email<\/span> senders overdo the intriguing part and attract SPAM filters instead of recipients. Thus, a message gets flagged as SPAM.<\/p>\n<h4>What some common SPAM words in a subject line?<\/h4>\n<p>promotion, best deal, free, <span id=\"urn:enhancement-fb25ea14\" class=\"textannotation disambiguated wl-thing\">sales<\/span>, access, more website visit&#8230;<\/p>\n<p>+ any numbers or percentages, such as &#8220;10 minutes, 5 times, 10 ideas, etc.&#8221;<\/p>\n<h3>Introduction<\/h3>\n<p>It&#8217;s made out of the first few lines of an opening message. Usually, we tell our prospect why we&#8217;re contacting them and not any other company, how we came across their contact information, etc. Nevertheless, some words that we put in the <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/how-should-i-start-my-cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">introduction<\/a> may direct our <span id=\"urn:enhancement-72aa0247\" class=\"textannotation disambiguated wl-thing\">email<\/span> straight to the spam folder.<\/p>\n<h4>What are some common SPAM words in an introduction?<\/h4>\n<p>congratulations, direct marketing, solution, amazing, insurance, marketing solutions, mortgage, legal, certified, serious, real thing, fantastic, round the world, etc.<\/p>\n<p>+ Hello can alarm the filters, Hi and Hey aren&#8217;t on the list<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Start improving deliverability for free<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nTry Woodpecker\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1193158583\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1193158583\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Try Woodpecker\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h3>Value Proposition<\/h3>\n<p>This is the part when we <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/value-proposition-how-to-tell-my-addressee-what-i-want-from-them\/\" target=\"_blank\" rel=\"noopener noreferrer\">propose the value<\/a> that is supposed to come out of our cooperation. Sometimes we feel compelled to prove our value by citing attractive figures, yet numbers and percentages are the worst when it comes to deliverability. They often are the culprit that stopped our message from getting through. So, if you want to put some numbers in, maybe do that during the call. For now, be gentle with your value proposition.<\/p>\n<h4>What are some common SPAM words when writing the value proposition?<\/h4>\n<p>affordable, double, drastically reduced, earn, effective, free consultation, instant, web traffic, more websites visits, the best rates, %, #1, $, 100% free, 100% satisfied, etc.<\/p>\n<h3>Call to Action<\/h3>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/perfect-cta-or-how-to-end-up-my-cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTA<\/a> is an <span id=\"urn:enhancement-44d4c5c2\" class=\"textannotation disambiguated wl-thing\">email<\/span> component that aims at propelling the recipient to take action with your <span id=\"urn:enhancement-60449551\" class=\"textannotation disambiguated wl-thing\">email<\/span>, be it a reply, scheduling a call or getting a coffee together. Like any part of the <span id=\"urn:enhancement-4005ddf7\" class=\"textannotation disambiguated wl-thing\">email<\/span>, it can get you to the SPAM folder.<\/p>\n<h4>What are some common SPAM words in CTA?<\/h4>\n<p>guaranteed, free, apply, buy, act, click, now, extra, etc.<\/p>\n<h3>Email signature<\/h3>\n<p>The <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/what-subject-line-will-make-my-addresses-open-my-cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">signature<\/a> usually tells your addressee who you are, where you work and how to reach you. It gives you credibility. It&#8217;s tricky because you change up your <span id=\"urn:enhancement-b3c694be\" class=\"textannotation disambiguated wl-thing\">email<\/span> template to avoid <a href=\"https:\/\/woodpecker.co\/blog\/deliverability\/avoid-email-blacklist\/\" target=\"_blank\" rel=\"noopener noreferrer\">blacklisting<\/a>, you add <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/personalization-deliverability\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalization<\/a> to increase deliverability, but rarely do you change an <span id=\"urn:enhancement-b183fbc9\" class=\"textannotation disambiguated wl-thing\">email<\/span> signature. Unfortunately, it can trigger SPAM filters too.<\/p>\n<h4>What are some common SPAM words in an email signature?<\/h4>\n<p>subscribe, click, visit our website, marketing, etc.<\/p>\n<p>+ any numbers like a phone number or postal code or excessive link use<\/p>\n<h2>How can Woodpecker help you avoid SPAM words?<\/h2>\n<p>You can check if your email content is spammy right in the app after you&#8217;ve written the email.<\/p>\n<p>See the <em>Spam check this email<\/em> notification below the sending time? Use it.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-13554\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2020\/01\/spam-check-300x133.png\" alt=\"spam check cold emails\" width=\"785\" height=\"348\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2020\/01\/spam-check-300x133.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2020\/01\/spam-check-768x340.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2020\/01\/spam-check.png 974w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/>\n<p>In a matter of seconds you&#8217;ll see if the words you used look spammy, or links you included &#8211; suspicious. If you get the green light, start sending your emails. If there are some issues, solve them before you run the campaign. Believe me &#8211; it might harm your deliverability if you don&#8217;t.<\/p>\n<h2><b>What else makes your emails go to SPAM?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SPAM words are only one piece of the puzzle.\u00a0<\/span>Let&#8217;s say you&#8217;ve kept your email free from any stop words. Does it mean you can expect an impeccable deliverability rate? Unfortunately, it isn&#8217;t that simple. Cold email deliverability is a complex issue that rests on many factors.<\/p>\n<p>For your emails not go to SPAM, you need:<\/p>\n<ul>\n<li>targeted list of prospects with verified email addresses<\/li>\n<li>lean campaign that stays within\u00a0sending limits<\/li>\n<li>personalized email copy<\/li>\n<li>properly warmed-up mailbox<\/li>\n<li>outreach domain\u00a0that has a good reputation<\/li>\n<li>satisfying\u00a0level of email engagement rate<\/li>\n<\/ul>\n<p>&#8230; and\u00a0other things mentioned in\u00a0the\u00a0blog post about conducting pre-campaign quality check linked below.<\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/deliverability-checks\/\" target=\"_blank\" rel=\"noopener noreferrer\">14 Deliverability Checks to Carry Out Before Sending Your Cold Email Campaign &gt;&gt;<\/a><\/li>\n<\/ul>\n<h2><strong>How to avoid SPAM folder?<\/strong><\/h2>\n<p>Unfortunately, the SPAM word lists are getting constantly updated. They depend on If you want to steer clear from stop words, avoid putting percentages, numbers, dollar signs in your email copy. They&#8217;re the most troublesome.<\/p>\n<p>I encourage you to spam check your email copy in Woodpecker anytime you&#8217;re writing a new one. Don&#8217;t forget about checking your follow-ups. They also get affected.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve seen a lot of cases where an email copy has destroyed a cold email campaign&#8217;s deliverability. The scenario usually goes like this. A cold email sender writes an email copy, unintentionally riddled with SPAM words. They purchase an email list online and using an email address that hadn&#8217;t been properly warmed up, they click &#8216;Send&#8217;. And thus they are in trouble.<\/p>\n","protected":false},"author":17,"featured_media":7271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should You Worry About SPAM Triggering Words?<\/title>\n<meta name=\"description\" content=\"Has your email ever gone to SPAM because your copy wasn&#039;t up to par? Maybe it wasn&#039;t the whole story of what was going on. See our list of SPAM words.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/spam-words\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should You Worry About SPAM Triggering Words?\" \/>\n<meta property=\"og:description\" content=\"Has your email ever gone to SPAM because your copy wasn&#039;t up to par? Maybe it wasn&#039;t the whole story of what was going on. See our list of SPAM words.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/spam-words\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-31T08:22:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:25:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/11\/21_11_2019-SPAM_Triggering_Words-_Should_You_Worry_About_Them_-blog-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/spam-words\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/spam-words\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"Should You Worry About SPAM Trigger Words? 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