{"id":5801,"date":"2019-03-07T14:00:52","date_gmt":"2019-03-07T13:00:52","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=5801"},"modified":"2025-01-21T10:25:37","modified_gmt":"2025-01-21T09:25:37","slug":"cience-tips","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/cience-tips\/","title":{"rendered":"5 Things Cold Email Outreach Can Change for Your Company"},"content":{"rendered":"

Are you skeptical of cold email<\/span><\/a> outreach as a lead generation method? In today’s blog post\u00a0Anastasia Voytehina<\/a>\u00a0from CIENCE<\/a>\u00a0gives you a handful of good reasons why\u00a0it can actually be a game-changer for your clients and your own company.<\/p>\n

Some companies are still hesitant when it comes to using cold email<\/span> outreach. That\u2019s something we, at CIENCE, hear from our potential buyers time after time. There are certain concerns about this practice. And, frankly speaking, it\u2019s no surprise.<\/p>\n

Every day we get at least one email<\/span> on our Marketing box that starts with: \u201cHi, Marketing!<\/strong>\u201d It\u2019s 2019 and, unfortunately, we still get those impersonal emails<\/span>. Most likely so do you!<\/p>\n

Other ridiculous examples abound:<\/p>\n

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  1. Many companies offer us lists of contacts, which means they didn\u2019t even try to figure out how our company earns money. Otherwise, they would\u2019ve known we\u2019re quite good at generating lead lists on our own.<\/li>\n
  2. Multiple letters are very long. The only time emails<\/span> are long is when people can\u2019t shut up about themselves. We\u2019d only read them to the end for humor or to evaluate mistakes.<\/li>\n
  3. Poor spelling, poor grammar — no point in discussion.<\/li>\n<\/ol>\n

    Such emails<\/span> give you the feeling that cold email<\/span> outreach is an inefficient practice. However, when done properly, it can become a powerful tool for a company to build sales<\/span> and grow revenues. The good news is that good cold emails<\/span> stand out like a sore thumb.<\/p>\n

    In the present blog, we\u2019ll discuss how your sales<\/span> team can benefit from this method.<\/p>\n

    1. Lead Control<\/h2>\n

    Cold email outreach is part of Lead Generation. Its goal is to feed your salespeople<\/span> with qualified leads or appointments. You can combine it with other channels, such as phone calling and\/or social networks.<\/p>\n

    Another great source of leads for many companies is a website. Multiple teams experience the conflict of transitioning Marketing Qualified Leads (MQLs) to Sales<\/span> Qualified Leads (SQLs). Scoring solves the problem only partially.<\/p>\n

    When running Inbound Marketing, you have limited control over your audience and leads. For example, you can\u2019t close your website to bad-fit leads, so your sales<\/span> team will inevitably lose their time processing those prospects.<\/p>\n

    Similarly, you can\u2019t make certain people from certain companies come to you – no matter how hard you wish to make them your clients. You can only sit and passively wait hoping it\u2019ll happen one day.<\/p>\n

    On the other hand, cold email<\/span> outreach gives you an opportunity to target firms and titles you want to work with by actively engaging a sales<\/span> conversation with them.<\/p>\n

    Furthermore, you have several tools that enable you to control your leads and secure their high quality. These are:<\/p>\n

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    1. Ideal Customer Profile (ICP) – the set of criteria of sales<\/span> research (includes, but not limited to industry, geography, title, revenues, etc.)<\/li>\n
    2. Building a list of contacts that match your ICP<\/li>\n<\/ol>\n

      A high-quality lead is a decision-maker who works in a company that can become your potential buyer because they have problems that your product or service can solve. It\u2019s also his or her contact data. The latter should be accurate and up-to-date to make for a high-quality lead.<\/p>\n

      ICP is generally based on your best clients or on the assumption that winning new types of customers will be profitable (e.g. expanding to a new state or industry). Meanwhile, a good sales researcher (or a provider like CIENCE) can build you the list of contacts with a low bounce rate.<\/p>\n

      High quality leads in the top of your B2B sales funnel<\/a> will guarantee better conversions and more closed deals at the end of the month. On the flipside, the lack of lead control will make you target companies that have little need for your product\/service. Your time and energy will be simply wasted.<\/p>\n

      2. Provide Personalized Content<\/h2>\n

      Do you remember the example of not-so-efficient cold letters from the beginning of the post? \u201cHey Marketing, Do you need direct contact information from Contact List for Marketing?\u201d<\/em> is an example of poor personalization (or the absence of it).<\/p>\n

      In a digitalized world where content is king, personalized content is a deity or a superhero – whichever you see as more powerful. Blog posts are quite general. For example, we can write 10 tips on how to build a sales<\/span> development process from scratch and publish it on our website.<\/p>\n

      It will be intended for multiple companies from almost any industry, that have different revenues and number of employees, different business processes and niches. It will contain some basic suggestions for everyone.<\/p>\n

      Meanwhile, a Business Development Representative has an opportunity to send an email<\/span> that will directly be addressed to a certain person within a certain company. Furthermore, it will aim at particular problems that this firm and its employees have.<\/p>\n

      When writing a cold email<\/span> to a prospect, a BDR will take into account the distinguishing features of the lead. He can also include a reference to something personal – e.g., to participation in a conference or a promotion.<\/p>\n

      Basically, a cold email<\/span> is your chance to show that you care and understand, that you are smart and capable of studying the potential client. It\u2019s your chance to stand out.<\/p>\n

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