{"id":5794,"date":"2019-04-18T14:36:15","date_gmt":"2019-04-18T12:36:15","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=5794"},"modified":"2025-01-21T10:25:34","modified_gmt":"2025-01-21T09:25:34","slug":"brexit-cold-email","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/brexit-cold-email\/","title":{"rendered":"GDPR After Brexit: How It May Affect Cold Email?"},"content":{"rendered":"<p>There&#8217;s a lot of uncertainty around\u00a0the United\u00a0Kingdom leaving the European Union. Since some of you target the UK, I think you wonder what will happen there in terms of GDPR. Will GDPR be still relevant after Brexit? Let&#8217;s see.<\/p>\n<p>This blog post was written with the cooperation of <a href=\"https:\/\/woodpecker.co\/blog\/author\/margaret-sikora\/\" target=\"_blank\" rel=\"noopener noreferrer\">Margaret Sikora<\/a>, our Product Manager and Data Protection Officer at <span id=\"urn:enhancement-a9367600\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span>.<\/p>\n<p><strong>Disclaimer:<\/strong> You should treat this post as a guide that will help you understand the principles of GDPR. Please do not treat it as legal advice. If you\u2019re looking for legal advice, contact a lawyer after reading this post and ask them for advice and answers to specific questions about your case.<\/p>\n<h2>GDPR: A quick recap<\/h2>\n<p>GDPR regulates processing personal data in the EU and\/or of the EU citizens. It&#8217;s been binding since May 25, 2018. It was supposed to protect the citizens against any data violation or mismanagement. Because we handle personal data while doing cold <span id=\"urn:enhancement-8e313805\" class=\"textannotation disambiguated wl-thing\">email<\/span> outreach, GDPR applies to those of us who send cold <span id=\"urn:enhancement-1a3dd1d9\" class=\"textannotation disambiguated wl-thing\">emails<\/span>.<\/p>\n<p>If you wish to know more about it, we have a comprehensive guide that will walk you through steps you need to take to do cold <span id=\"urn:enhancement-c5c92ddd\" class=\"textannotation disambiguated wl-thing\">email<\/span> outreach\u00a0under GDPR.<\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/general-data-protection-regulation\/\" target=\"_blank\" rel=\"noopener noreferrer\">GDPR: A\u00a0 Practical Guide for Email Senders &gt;&gt;<\/a><\/li>\n<\/ul>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-362631725\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-362631725\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2>What about GDPR after Brexit?<\/h2>\n<p>Since GDPR is an EU-related regulation, it may seem that the UK should not be bound by it after leaving the European Union. So we\u00a0don&#8217;t have to trouble yourself with GDPR compliance there. Is that really true?<\/p>\n<p>First of all, let\u2019s face\u00a0it &#8211; the UK leaving the EU is not something\u00a0easy or quickly doable. It\u2019s a process which\u00a0requires patience,\u00a0careful planning, and good governance to be correctly conducted. No wonder we feel uncertain about\u00a0repercussions and how those\u00a0are managed.<\/p>\n<p>Nonetheless, as we could have\u00a0observed in the media when GDPR was being introduced, it wasn&#8217;t only the EU countries that have been affected by GDPR. Numerous non-EU countries went crazy about data safety just to provide satisfying standards to facilitate cooperation with EU based companies. Thus, we can&#8217;t ignore GDPR even if we&#8217;re not from the European Union. Would the UK be able to ignore it, then?<\/p>\n<h2>How Brexit will affect cold emailing?<\/h2>\n<p>For the majority of our readers, I bet the most interesting thing is whether it&#8217;s possible that Brexit will affect cold mailing\u00a0that goes out and to the UK. The answer is yes!<\/p>\n<p>GDPR requires an adequate level of protection &#8211; just as any data processing which takes place outside of the EU(cold mailing included). In other words, it is prohibited to send data outside of the EU unless we can confirm that the country provides an adequate level of protection.<\/p>\n<p>The level of data protection is assessed by the Commission itself. For example, the US\u00a0under Privacy Shield ensures enough protection to transfer data there (providing that necessary consent being collected, of course). It&#8217;s most likely that the UK won\u2019t be a subject to the European Court of Justice and European Board. Data protection there will be still a market demand to follow security principles.<\/p>\n<p>Curious why? The reason is very simple. If your <span id=\"urn:enhancement-a9c44063\" class=\"textannotation disambiguated wl-thing\">business<\/span> partner is in the EU, they have probably already prepared things like risk assessment, data processing registrar or any similar. Consequently, if you wish to deliver value to\u00a0such a <span id=\"urn:enhancement-617eb3d6\" class=\"textannotation disambiguated wl-thing\">business<\/span>, you need to follow the same regulations and share the same principles.<\/p>\n<h3><strong>Should we care about GDPR compliance then?<\/strong><\/h3>\n<p>The best tip I can give you now is to be up-to-date with the EU &#8211; UK arrangements and actively check what\u00a0decisions are being made so that you are aware of potential further consent clauses to be added once the UK leaves the EU.<\/p>\n<p>Under EU law, all non-EU companies need to be represented within the EU, and in fact, such companies are \u2013 have a quick look at Google or Facebook all with facilities and storage centers within the EU.\u00a0When it comes to Brexit and Data Safety the most difficult is to switch from requirements\u00a0that apply to EU countries, with the UK being excluded from this.<\/p>\n<p>It is also important to remember that the UK implements its own data safety rules which you should pay some attention to if the country is in the field of your interest. For example, data safety breach may be reported to a UK institution and EU only if EU law still applies.<\/p>\n<p>Learn more about these and similar cold <span id=\"urn:enhancement-f6f5b5a3\" class=\"textannotation disambiguated wl-thing\">email<\/span> regulations here:<\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/email-law\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quick Legal Guide to Cold Email Outreach &gt;&gt;<\/a><\/li>\n<\/ul>\n<h2>What now?<\/h2>\n<p>Do you have some Brexit-related questions?\u00a0Find out more about Brexit from our recent webinar GDPR 2019 update.<\/p>\n<div class=\"iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/4bzSGuJ_2E0?start=2225\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Do you have any other suggestions for a webinar? Pitch them in the comments.<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-966699919\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-966699919\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a lot of uncertainty around\u00a0the United\u00a0Kingdom leaving the European Union. Since some of you target the UK, I think you wonder what will happen there in terms of GDPR. Will GDPR be still relevant after Brexit? Let&#8217;s see.<\/p>\n","protected":false},"author":17,"featured_media":6038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cold Email Outreach After Brexit: Is GDPR Still Relevant?<\/title>\n<meta name=\"description\" content=\"Since some of you target the UK, I think you wonder what will happen there in terms of GDPR. Will GDPR be still relevant after Brexit? 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