{"id":5023,"date":"2018-08-09T14:22:47","date_gmt":"2018-08-09T13:22:47","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=5023"},"modified":"2025-01-21T10:25:58","modified_gmt":"2025-01-21T09:25:58","slug":"california-privacy-act","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/california-privacy-act\/","title":{"rendered":"Do You Prospect in California? Here\u2019s the Newest Privacy Act Recap"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">California Consumer Privacy Act goes into effect on <\/span><span style=\"font-weight: 400;\">January 1, 2020.<\/span><span style=\"font-weight: 400;\">\u00a0 Since major tech companies are based in California, the law may set standards in the whole US.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a closer look at the requirements of the new law and how it differs from GDPR.<\/span><\/p>\n<h2>What&#8217;s the California Consumer Privacy Act?<\/h2>\n<p><span style=\"font-weight: 400;\">The California Consumer Privacy Act, CCPA for short, was approved by <\/span><span style=\"font-weight: 400;\">California&#8217;s State Governor<\/span><span style=\"font-weight: 400;\"> back in 2018.<\/span> It regulates the ways personal information is being used in a transactional sense, that is when a <span id=\"urn:enhancement-d36dbce2\" class=\"textannotation disambiguated wl-thing\">business<\/span> makes a profit on consumer\u2019s data.<\/p>\n<p>What\u2019s more, it seems that it concerns the one-time use of personal information, unlike GDPR which controls data processing.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=bC2J3bCNtQ4&amp;t=591s\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the Woodpecker Webinar about GDPR Basics &gt;&gt;<\/a><\/p>\n<h2 id=\"1\">Who does the California privacy law concern?<\/h2>\n<p>The law gives Californians greater insight and control over the ways their personal information is used by businesses. That sounds a bit like GDPR, which regulates personal data processing.<\/p>\n<p>However, businesses should meet a couple of requirements in order to be affected by CCPA.<\/p>\n<ul>\n<li>They should operate <span id=\"urn:enhancement-8171a8a1\" class=\"textannotation disambiguated wl-thing\">for-profit<\/span><\/li>\n<li>Their annual gross revenues should be more than $25 million<\/li>\n<li>They process data\u00a0of\u00a050 thousand or more consumers, household, or devices<\/li>\n<li>They\u00a0have to derive at least 50% of their annual revenues from the <span id=\"urn:enhancement-97225c39\" class=\"textannotation disambiguated wl-thing\">sale<\/span> of personal information<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The CCPA applies not only to businesses that are located in California but also to those that are located outside of California and collect data on residents living in California for example, for lead generation or marketing purposes.<\/span><\/p>\n<h2 id=\"2\">What is personal information?<\/h2>\n<p>The CCPA protects natural persons. It understands personal information as \u201cinformation that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.\u201d<\/p>\n<p>The law goes beyond the standard information that identifies a specific person, but also includes a kind of info that points to a person. Information that may be implied based on Social Security number, IP addresses or geolocation data is also seen as personal information.<\/p>\n<p>GDPR, on the other hand, defines personal data as any piece of personal data based on which you can identify a person.<\/p>\n<p><em>A quick side note: Woodpecker is compliant both with GDPR and CCPA.<\/em><\/p>\n<h2 id=\"3\">What&#8217;s the main difference between GDPR and the California privacy law?<\/h2>\n<p>GDPR puts limits on the timespan when you can process the data. It also\u00a0identifies consent-based\u00a0grounds for using the data.<\/p>\n<p>Watch the part of our webinar when we discuss <a href=\"https:\/\/www.youtube.com\/watch?v=HZngYs5uTGY\" target=\"_blank\" rel=\"noopener noreferrer\">the storage limitation under GDPR &gt;&gt;<\/a><\/p>\n<p>The CCPA grants\u00a0California residents a set of rights with which they can exercise greater control over the use of their personal information.<\/p>\n<h2 id=\"4\">What are the rights coming from the California privacy law?<\/h2>\n<p>The California Consumer Privacy Act\u00a0allows consumers a few important rights to protect their\u00a0privacy.<\/p>\n<h3 id=\"5\">Right to be informed<\/h3>\n<p>California consumers have a right to know what information, or a category of information, a <span id=\"urn:enhancement-bdb020f3\" class=\"textannotation disambiguated wl-thing\">business<\/span> is collecting about them. Similarly, they may request that a company shares the sources from which that info is collected and the purpose of collecting and selling the information. And they have a right to know who they are sharing the information with.<\/p>\n<p><span id=\"urn:enhancement-5e5e877f\" class=\"textannotation disambiguated wl-thing\">Businesses<\/span> are required to tell a consumer what information they are collecting and why they do that right after a consumer makes the request (the request needs to be verifiable). The same consumer can ask for information no more than two times a year.<\/p>\n<p>Companies\u00a0have 45 days to provide the information that a consumer asks them for. The period may be extended to 90 days if there\u2019s a sound reason for the delay. It can be extended only if the consumer was informed about that during those 45 days.<\/p>\n<h3 id=\"6\">Right to request information erasure<\/h3>\n<p>Californians have a right to request that a company deletes their information. Businesses cannot discriminate against the residents who made such a request.<\/p>\n<p>However, that doesn\u2019t apply in situations when the personal information is necessary to provide a service, as in the internal communication between the service and a client. The same goes for protecting the human rights of a person, like freedom of speech or freedom of personal security.<\/p>\n<p>Nevertheless, it&#8217;s not the same as the right to be forgotten\u00a0stated in GDPR.<\/p>\n<h3 id=\"7\">Right to object to the sale of personal information<\/h3>\n<p>The CCPA gives people the right to ask a company to stop selling their personal information. Businesses are required to respect that request and cannot treat such consumers differently.<\/p>\n<p>Selling personal information about children younger than 16 is prohibited.<\/p>\n<h2>Back to you<\/h2>\n<p>CCPA is a big step towards the personal data safety of California citizens. Just like GDPR is for EU citizens. Depending on who your target prospects are, you should make sure that you comply with the applicable regulation.<\/p>\n<p>If you want to know more about running a lawful cold email campaign, check out this blog post:<\/p>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/email-law\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quick Legal Guide to Email Outreach: 6 rules to follow&gt;&gt;<\/a><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p style=\"text-align: center;\"><em>This blog post was\u00a0written in cooperation with <a href=\"https:\/\/www.linkedin.com\/in\/margaretsikora\/\" target=\"_blank\" rel=\"noopener noreferrer\">Margaret Sikora<\/a>, Data Protection Officer at Woodpecker.co<\/em><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-987241217\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-987241217\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>California Consumer Privacy Act goes into effect on January 1, 2020.\u00a0 Since major tech companies are based in California, the law may set standards in the whole US.\u00a0<br \/>\nLet\u2019s take a closer look at the requirements of the new law and how it differs from GDPR.<\/p>\n","protected":false},"author":17,"featured_media":5024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do You Prospect in California? Learn About the Newest Privacy Act<\/title>\n<meta name=\"description\" content=\"Heres a quick summary of the California Consumer Privacy Act of 2020 and how it relates to GDPR in the EU. Read to learn what has changed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/california-privacy-act\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do You Prospect in California? Learn About the Newest Privacy Act\" \/>\n<meta property=\"og:description\" content=\"Heres a quick summary of the California Consumer Privacy Act of 2020 and how it relates to GDPR in the EU. 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