{"id":4000,"date":"2017-09-29T12:12:30","date_gmt":"2017-09-29T10:12:30","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=4000"},"modified":"2025-01-21T10:26:26","modified_gmt":"2025-01-21T09:26:26","slug":"smtp-cold-emails","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/smtp-cold-emails\/","title":{"rendered":"External SMTP for Cold Emails \u2013 Can It Improve My Deliverability?"},"content":{"rendered":"

This one’s about deliverability. And I’d say it’s for more advanced email<\/span> senders. I tried to explain things as simply as possible for all readers of the Woodpecker blog to get the idea behind the external SMTP<\/span> services. Check what external SMTP<\/span> is, when it’s a good idea to use it, and\u00a0if you could be interested in using it to send your cold emails<\/span>.<\/p>\n

Ok, so let’s start from the basics.<\/p>\n

Usually, when you get about cold emailing<\/span>, you don’t know very much about SMTP and IMAP<\/a>. You don’t\u00a0think about how sending emails<\/span> work. You just want to hit “Send” and have your emails<\/span> delivered.<\/p>\n

Only a few campaigns later, if you pay attention to your deliverability rates, you might start digging into the email<\/span> sending details. You may want to set up a separate mailbox<\/a>\u00a0on a separate domain exclusively for cold email<\/span> campaigns.<\/p>\n

Check why separate mailbox for cold emails\u00a0gives you a better control of their deliverability >><\/a><\/strong><\/p>\n

And if you do have a separate mailbox for sending cold email<\/span>, that’s great. That’s\u00a0the first step towards full control over your email<\/span> deliverability.<\/p>\n

Using an external SMTP<\/span> service is another step, which you may want to take for even more control over how your emails<\/span> get sent and how many of them get delivered.<\/p>\n

Don’t get me wrong here: this is not<\/em> a must. It’s an option you can take in some situations. I’ll describe some examples later on, but first…
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