{"id":3974,"date":"2017-09-21T15:00:49","date_gmt":"2017-09-21T13:00:49","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=3974"},"modified":"2025-01-21T10:26:27","modified_gmt":"2025-01-21T09:26:27","slug":"rework-ideal-customer-profile","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/rework-ideal-customer-profile\/","title":{"rendered":"How We Actually Rework Our Ideal Customer Profile"},"content":{"rendered":"

At the beginning of 2016, I wrote about the Ideal Customer Profile (ICP)<\/a>\u00a0framework that we adopted at\u00a0Woodpecker<\/span> and about the way we worked on our marketing personas<\/a>. At that point, we had around 100 B2B<\/span> customers.<\/p>\n

Our customer base has grown to 1000<\/a>\u00a0since then. And it has obviously changed a bit, too. Here’s about how we actually measure the changes in our customer base in order to constantly rework\u00a0our ideal customer profile\u00a0as our company grows, and why it’s important to keep the ICP up to date in general.<\/p>\n

I’m going to describe in short, step by step, how we analyze our prospect base and how it helps us draw conclusions about our ICP hypotheses. You may treat it as a kind of a case study.<\/p>\n

How we find out\u00a0who our trial and premium users are<\/h2>\n

Actually, our process of data collection has been manual to a great extent. But this actually allowed us to discover what kind of companies use Woodpecker<\/span> and which of those companies show the greatest level of success potential<\/a>.<\/p>\n

First of all, a few of our\u00a0team members check out every company that has signed up for the free trial at Woodpecker<\/span>. They collect\u00a0some basic information about each company, including:<\/p>\n