{"id":3462,"date":"2017-06-08T13:54:24","date_gmt":"2017-06-08T11:54:24","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=3462"},"modified":"2025-01-21T10:26:36","modified_gmt":"2025-01-21T09:26:36","slug":"deliverable-campaign-guide","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/deliverable-campaign-guide\/","title":{"rendered":"Step-by-Step Practical Guide to a Cold Email Campaign That Gets Delivered"},"content":{"rendered":"

Sending an automated cold email<\/span> campaign is just a start. In the end, you want your emails<\/span> to actually get to your prospects’ inboxes. And to make that happen, it’s crucial that you properly plan and set up your cold email<\/span> campaign in every detail. I wrote this post in cooperation with our Support team and our Head of Integration & Deliverability, because we observed that many of our users still need help when it comes to properly adjusting their cold email<\/span> campaign settings.<\/p>\n

So, we proudly present the step-by-step guide to setting up\u00a0an automated cold email<\/span> sequence in\u00a0Woodpecker<\/a> that will smoothly go out of your mailbox and actually get to your prospects.<\/p>\n

How to use this post?<\/h2>\n

I really want you to know all the basics, as well as all the nuances, that we’ve learned so far about cold email<\/span> deliverability. If you follow some rules, your email<\/span> campaigns will fluently go out from your mailbox without any interruptions, and they will reach their destination.<\/p>\n

To make things easier, let’s organize the whole campaign setup process into 4 layers. You can jump to each of the layers by clicking on the links below. But if you’re reading this post for the first time, I recommend reading the whole of it, layer by layer.<\/p>\n

So, we’ve got:<\/p>\n