{"id":326,"count":1,"description":"The 4T framework for cold email outreach is a four-part structure that takes advantage of human psychology to create a compelling message. \r\n\r\nTruth\r\nStart out your email by establishing a single truth. Sometimes, truths can be framed as a situation in which people find themselves. As usual, the more personal and relevant the truth to your prospect, the higher your chances of engagement.\r\n\r\nThink\r\nThe next sentence should get your prospect thinking differently about how they\u2019re getting the job done. Your job is to make prospects consider an alternative route for accomplishing that work, your alternative. The \u201cthink\u201d sentence should make prospects consider if they might be losing out on something. \r\n\r\nThird-Party Validation\r\n\u200dThis sentence shows how other people are accomplishing the same job as your prospect in a better way. This sentence will set up a contrast between the way the prospect is currently doing their job, and how they could be doing it.\r\n\r\nTalk\r\n\u200dThis last sentence will open up the conversation to the prospect, by asking if they\u2019re open to hearing more about how your service or offering will help them. Keep in mind that asking someone you don\u2019t know for a conversation is a big ask, so keep the pressure light.","link":"https:\/\/woodpecker.co\/templates-category\/the-4t-format\/","name":"The 4T format","slug":"the-4t-format","taxonomy":"templates-category","parent":322,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 4T format cold email templates - Woodpecker<\/title>\n<meta name=\"description\" content=\"Unlock the power of the 4T format with our cold email templates created by outreach experts. 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