{"id":181,"date":"2019-07-11T11:28:21","date_gmt":"2019-07-11T09:28:21","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=181"},"modified":"2025-01-21T10:25:26","modified_gmt":"2025-01-21T09:25:26","slug":"perfect-cta-or-how-to-end-up-my-cold-email","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/perfect-cta-or-how-to-end-up-my-cold-email\/","title":{"rendered":"Perfect CTA, or How to Write a Persuasive Cold Email? (Updated)"},"content":{"rendered":"

Whereas a well-crafted subject<\/a> is key for boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That\u2019s the sentence, or a question, the addressee reads at the end of our message. That\u2019s the part that\u00a0persuades them to undertake some action \u2013 send us a reply, click the provided link, sign up for a trial.<\/p>\n

If you want to know how to write effective CTAs, keep reading.<\/p>\n

If you feel like learning more about cold email copywriting, check out the Woodpecker cold email guide<\/a>.<\/span><\/p>\n

A step-by-step guide to writing a persuasive cold email CTA<\/h2>\n

Think of a CTA in terms of causality. It should be a trigger, which causes a specific action that leads to achieving your pre-defined aim. For a CTA to trigger the right action, and thus bring the expected result, it\u2019s very important how we form\u00a0our persuasive request. Here are the steps we should keep in mind when crafting our cold email<\/span> CTA.<\/p>\n

#1. Define the purpose of the email<\/h3>\n

\u201cWhat\u2019s the goal of my email<\/span>?\u201d is the second question to ask ourselves when writing a cold email<\/span> (the first one is \u2018Who is the addressee of the email<\/span>?\u2019 \u2013 more on that here<\/a> and here<\/a>). The whole message should be consistent with that purpose and a good CTA should clarify this goal within a single sentence.<\/p>\n

The CTA should be the answer to a crucial question our addressee will be asking themselves, that is: \u201cWhat do they want from me?\u201d<\/p>\n

Many cold emails<\/span><\/a> I get fail to answer that question. And when a quite well-constructed message fails because of a too blurry CTA, or even worse \u2013 lack thereof, that\u2019s just sad. If the addressee is not sure what we want from them after all, they most probably won\u2019t enter the conversation.<\/p>\n

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