{"id":1762,"date":"2016-05-12T12:55:08","date_gmt":"2016-05-12T12:55:08","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=1762"},"modified":"2025-01-21T10:27:04","modified_gmt":"2025-01-21T09:27:04","slug":"lead-generation-agencies","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/lead-generation-agencies\/","title":{"rendered":"Woodpecker for B2B Lead Generation Agencies"},"content":{"rendered":"

In the renaissance of cold emailing<\/span>, some companies made\u00a0outbound lead generation the core of their business. We call them lead generation agencies<\/em>, as they offer the\u00a0service of\u00a0generating B2B leads for the sales<\/span> teams of their client companies.<\/p>\n

The agencies send numerous emails and follow-ups on behalf of their clients. Managing so many cold email campaigns at the same time can be a real drag. That’s why we’ve implemented a separate set of features dedicated to lead generation agencies in Woodpecker. Here’s how you can handle all your clients’ campaigns within Woodpecker Agency<\/span><\/a>.<\/p>\n

Why\u00a0outreach in an agency is different?<\/h2>\n

The first major difference is that you don’t send the emails on your own behalf, but on behalf of your clients. That means you usually use your clients’ email addresses or aliases made for those addresses.<\/p>\n

And that’s what implies great responsibility. You become responsible for the reputation of the clients’ company domain. Considering the specific relationship you create\u00a0with your clients, you’re\u00a0required to know exactly:<\/p>\n