{"id":1632,"date":"2020-07-03T13:59:58","date_gmt":"2020-07-03T11:59:58","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=1632"},"modified":"2025-01-21T10:24:33","modified_gmt":"2025-01-21T09:24:33","slug":"links-in-cold-email","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/links-in-cold-email\/","title":{"rendered":"Links in Cold Email: How to Add & Track Them Safely (Updated)"},"content":{"rendered":"

Do you have links in your cold emails<\/span><\/a>? I bet you do. We often feel the need to add a link or two \u2013\u00a0either in the body of our email<\/span> or in the signature. Moreover, we usually want\u00a0to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly.<\/p>\n

There are many tools that allow us to track clicks on links in emails<\/span>, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong.<\/p>\n

That’s why it’s important to put the links properly into our message to not get into the spam folder. Or better yet – set a custom tracking domain, which is the route we encourage you to take when you\u2019re using Woodpecker.<\/span><\/p>\n

Here’s how to safely track your links.<\/p>\n

Ground\u00a0rules about links in cold email<\/h2>\n

Before we pass on to technical tips, there are some crucial rules about putting links to email<\/span> messages. And those do not derive from technical limitations. They derive from logical and structural cold email<\/span> assumptions and from our respect for the addressee.<\/p>\n

Rule #1\u00a0Don’t put too many links in one email<\/h3>\n

If you add a link in every sentence, the recipient of your email<\/span> will not be able to decide what you want from them. Which link do you want them to click on? And why should they even click on anything?\u00a0If you decide to put in a link, make sure it leads to a place from where they can take a next step \u2013<\/span> contact you back, find more useful information on your company, etc.
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