{"id":15137,"date":"2022-08-03T16:02:09","date_gmt":"2022-08-03T15:02:09","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=15137"},"modified":"2025-01-21T10:14:06","modified_gmt":"2025-01-21T09:14:06","slug":"safely-scale-up-cold-email-outreach","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/safely-scale-up-cold-email-outreach\/","title":{"rendered":"How to Safely Scale up Your Cold Email Outreach"},"content":{"rendered":"

Here\u2019s the scenario. You only recently started with Woodpecker<\/a> but you already see the massive potential you\u2019ve unlocked with cold emailing. After a bit of experimenting and browsing through our massive <\/span>library of guides<\/span><\/a> and <\/span>other helpful resources<\/span><\/a>, you\u2019re comfortable with the basics of good subject lines and persuasive content and maybe you\u2019ve even mastered the concept of ready-made email sequences.<\/span><\/p>\n

In short, you\u2019re ready to go and can\u2019t wait to get your message out to the world with tons of emails that will result in tons of leads.<\/span><\/p>\n

And that\u2019s why we want to have a word with you first.\u00a0<\/span><\/p>\n

Because there are some very important things you should know about before you start knocking on all those virtual doors on your long list of contacts. Things that can ruin all of your outreach if you ignore them. Things that can ruin not just your current campaign, but future ones as well.\u00a0<\/span><\/p>\n

We\u2019re talking about technical measures implemented by all email service providers that, if you cross certain lines, can severely limit the one email metric that controls all the others \u2014 <\/span>deliverability.\u00a0<\/span><\/i><\/p>\n

Prospects can\u2019t read what they never get<\/span><\/h2>\n

Deliverability is something that often gets overlooked because it\u2019s taken for granted. You sent a mail so that means the recipient got it, right? It can\u2019t just disappear into space, can it?\u00a0\u00a0<\/span><\/p>\n

Well, in fact it <\/span>can<\/span><\/i>. We don\u2019t mean literally disappear, of course, but it\u2019s important to remember that there are other places an email can land besides your primary target \u2014 recipient inboxes. You already know about the spam folder<\/a> but most major email service providers also have \u201cPromotions\u201d or \u201cOffers\u201d tabs, where they direct messages of a commercial nature or emails with sender origins that are known to be \u201cspammy\u201d.\u00a0<\/span><\/p>\n

It may not seem like it because occasionally an unwanted message lands in everyone\u2019s inbox, but email service providers are extremely effective at blocking the massive amount of unsolicited commercial messages sent through their networks.\u00a0<\/span><\/p>\n

The tools they use to accomplish this are needed to maintain a high user experience and protect accounts from those who abuse email through huge numbers of emails sent without the consent of the recipient.\u00a0<\/span><\/p>\n

What is Woodpecker\u2019s sending algorithm?<\/strong><\/h2>\n

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