{"id":142,"date":"2020-01-30T10:00:08","date_gmt":"2020-01-30T09:00:08","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=142"},"modified":"2025-01-21T10:25:06","modified_gmt":"2025-01-21T09:25:06","slug":"what-subject-line-will-make-my-addresses-open-my-cold-email","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/what-subject-line-will-make-my-addresses-open-my-cold-email\/","title":{"rendered":"How to Write a Cold Email Subject Line That Prospects Can\u2019t Resist"},"content":{"rendered":"

The crucial question. The question we all should ask ourselves as the very first step of crafting\u00a0our cold email<\/span> sequence. Here\u2019s how to choose the best subject lines for cold emails<\/span><\/a>, and how we’ve\u00a0crafted\u00a0our subject lines at 52Challenges to boost our open rate.<\/p>\n

The best cold email subject line is much like a key<\/h2>\n

We need the right key to open the right door. We need the right subject line to open up a conversation with our prospect, i.e. make them respond.<\/p>\n

Many emails<\/span> I get every day are trying to use a massive kick on the door instead of a\u00a0rightly cut key. And if you ever tried kicking a door, you can probably imagine how this usually ends.<\/p>\n

There are\u00a0two possible scenarios:<\/p>\n

1. You bump off the door achieving perfectly nothing (plus your leg hurts like hell.)<\/p>\n

2. You crash the door which causes the person to feel extremely pissed off and insecure. They don\u2019t want to talk to you, not to mention do business<\/span> with you. All they want from you is to get the hell out of their house and never come back.<\/p>\n

Kicking the door won\u2019t bring you anything good either way. Without the right key, you won’t be able to open the door. Without the key, you\u00a0won\u2019t be able to show them all the great stuff you\u00a0have for them.<\/p>\n

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