{"id":12920,"date":"2021-08-19T13:00:28","date_gmt":"2021-08-19T12:00:28","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=12920"},"modified":"2025-01-21T10:15:11","modified_gmt":"2025-01-21T09:15:11","slug":"reengage-lost-leads-in-saas","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/reengage-lost-leads-in-saas\/","title":{"rendered":"How to Re-engage Lost Leads in SaaS"},"content":{"rendered":"

If you\u2019re a salesperson for a SaaS company, you know very well how many leads try your product every month but don\u2019t become customers.<\/span><\/p>\n

I asked SaaS onboarding specialist Aaron Krall to share his insights on how to reignite conversations with leads who didn’t convert, and added them to the ebook I wrote – <\/span>How to Grow SaaS with Email<\/span><\/a>. Today I\u2019d like to share the chapter on our blog.<\/span><\/p>\n

So let\u2019s see how to use email to re-engage lost leads.<\/span><\/p>\n

How to bring back those who didn\u2019t convert?<\/b><\/h2>\n

Lost leads – the ones who took your product for a run, but decided not to go through with it when the trial ended – are often a neglected audience in SaaS businesses.<\/span><\/p>\n

But when your trial users don\u2019t convert, don\u2019t abandon hope yet, all of you who offer free trials. There\u2019s still a chance to bring them back.<\/span><\/p>\n

How?<\/span><\/p>\n

Duh – with email.<\/span><\/p>\n

How do you know which leads are worth reigniting the conversation with?\u00a0<\/b><\/h2>\n

Let\u2019s first take a look at the list.<\/span><\/p>\n

Do you just send a campaign to all of those who didn\u2019t convert? Or do you single out a specific group, e.g. those who were more invested?<\/span><\/p>\n

As SaaS user onboarding specialist Aaron Krall says, it depends on how big the list is and on the customer value.<\/span><\/p>\n

If you\u2019ve got, let\u2019s say, 100,000 expired trials, there\u2019s no way to analyze at scale each and every lead to figure out why they cancelled or how interested they were. So what\u2019s crucial here is to segment the leads in some way — when you reach out to them, you\u2019ll be able to speak to their specific pain points and needs.<\/span><\/p>\n

This will mean re-engaging them in their unique pain language, as opposed to one general email blast to everyone.<\/span><\/p>\n

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