{"id":11909,"date":"2021-03-25T13:10:46","date_gmt":"2021-03-25T12:10:46","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=11909"},"modified":"2025-01-21T10:16:01","modified_gmt":"2025-01-21T09:16:01","slug":"customer-case-study-veth-group","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/customer-case-study-veth-group\/","title":{"rendered":"Customer Case Study: How Veth Group Sets 1,000 Appointments a Month"},"content":{"rendered":"

One of the perks of being a content writer is that I get to talk to professionals who are experts in their fields.<\/span><\/p>\n

Last week I had an insightful conversation with Miles Veth<\/a>, CEO of <\/span>Veth Group<\/span><\/a>, one of Woodpecker\u2019s partners.\u00a0<\/span><\/p>\n

We dug deep into their process of creating effective cold emails, the results the agency gets for their clients, and how Woodpecker fits into their daily workflow.<\/span><\/p>\n

So let\u2019s cut to the chase — who is Veth Group?<\/span><\/p>\n

About Veth Group<\/span><\/h2>\n

Veth Group specializes in growing the outbound and inbound demand for their b2b clients\u2019 offerings. They mix empathy, creativity, technology, and analytics to determine the highest ROI messages and mediums for business growth.<\/span><\/p>\n

They are based in the US.<\/span><\/p>\n

How do you approach demand testing & generation?<\/span><\/h2>\n

We see the space of demand generation as being very fluid.<\/span><\/p>\n

In any given market there are different variables, and they change for each company.\u00a0<\/span><\/p>\n

If you\u2019re using an automation tool like Woodpecker to email 3,000 people 8 times, to then go back the next week and do it 8 times again, it might work less effectively than asking them to be on a podcast or running a Facebook ad at them, or posting on LinkedIn and tagging them.<\/span><\/p>\n

So what we\u2019re trying to do in demand testing is figure out what the different levers that drive new business are, and how we can pull on those levers and coordinate them over time so someone ends up making a lot of money off it.<\/span><\/p>\n

What were your best results so far?<\/span><\/h2>\n

The best one we had recently was when a client paid us about $20,000 to generate a $450,000 deal.<\/span><\/p>\n

In terms of appointments, in some cases with Woodpecker we\u2019ve gotten over 150 in a given month for a client for half the cost of an SDR.<\/span><\/p>\n

That\u2019s the high water mark. On average we\u2019re trying to get about 20 appointments a month for a few thousands of dollars per month, so half the cost of an SDR.\u00a0<\/span><\/p>\n

And this depends. Some markets are much harder than others, the deals are different, but in general that\u2019s been our sweet spot.<\/span><\/p>\n

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