{"id":11337,"date":"2021-01-14T07:37:13","date_gmt":"2021-01-14T07:37:13","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=11337"},"modified":"2026-01-21T12:23:29","modified_gmt":"2026-01-21T11:23:29","slug":"how-to-send-a-follow-up-email-after-no-response","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/how-to-send-a-follow-up-email-after-no-response\/","title":{"rendered":"How to Send a Follow-up Email After No Response (2026)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many cold email senders seem to think that a <\/span><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\"><span style=\"font-weight: 400;\">great opening message<\/span><\/a><span style=\"font-weight: 400;\"> is what you need to master outbound <a href=\"https:\/\/woodpecker.co\/blog\/cold-email-outreach-us-uk\/\" target=\"_blank\" rel=\"noopener\">email outreach<\/a>. Well, it is indeed \u2013 but it\u2019s also not enough.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the first email didn&#8217;t do the job, a follow-up is your second chance to get a &#8216;yes&#8217;.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is your guide to the world of follow-ups<\/span><span style=\"font-weight: 400;\">, aka all you need to know when you send follow-ups after not getting a response. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what you&#8217;ll learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">why you shouldn&#8217;t skip follow-ups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">what you should realize before you start sending them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">how to write engaging follow-up messages that make people open, read, and respond<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">how many follow-ups you should send<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">how often you should send them<\/span><\/li>\n<\/ul>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-338211629\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-338211629\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><span style=\"font-weight: 400;\">Why should you always send follow-up emails?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to our research, even <a href=\"https:\/\/woodpecker.co\/blog\/follow-up-statistics\/\">one follow-up email can increase your reply rate by 22%<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And trust me &#8211; not that many people do actually follow up with prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As pointed out by Christine Georghiou in <\/span><a href=\"https:\/\/www.yesware.com\/blog\/sales-email-frequency-guide-pays-follow\/\"><span style=\"font-weight: 400;\">her article<\/span><\/a><span style=\"font-weight: 400;\">, \u201c70 percent of sales emails stop after the first attempt\u201d. Considering that not all cold emails are sent for sales purposes, the overall rate of cold emails that are never followed-up may be even higher than that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, hardly anyone sends follow-up emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which means that if you do follow up after sending the opening message, you are in a quite limited group of people who do that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You actually show more interest in starting a relation with your prospect than the majority of <a href=\"https:\/\/woodpecker.co\/blog\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\">cold email<\/a> senders that ever reached out to them. This means that just by sending follow-ups, you actually stand out from the crowd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this can make your prospects see you differently than your competition.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">First of all, just by the fact that you do more than most people who contact them, you make them notice you.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Second of all, you make them feel you actually care about their reaction or lack thereof. You make them feel you didn\u2019t just send a huge amount of messages in bulk and forgot about it the moment you hit \u201cSend\u201d.<\/span><\/li>\n<\/ul>\n<p>You make them feel you are not bots, but real human beings who actually care more personally about the people you\u2019re addressing.<\/p>\n<h3>But won&#8217;t following up annoy people?<\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes you may feel that follow-ups will make your <\/span><span style=\"font-weight: 400;\">prospects feel stalked and downright angry<\/span><span style=\"font-weight: 400;\">. I felt that when I first started sending follow-up emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practice, this is rarely the case. If you&#8217;re offering value to your potential customers, usually they&#8217;ll feel grateful, enjoy your interest in them, and admire your persistence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an actual reply Cathy, our CMO, once got:<\/span><\/p>\n<p><article class=\"email-template\">\n    <div class=\"email-template-top-bar email-template__bar\">\n      <span class=\"email-template-top-bar__button\"><\/span>\n      <span class=\"email-template-top-bar__button\"><\/span>\n      <span class=\"email-template-top-bar__button\"><\/span>\n    <\/div>\n        <div class=\"email-template__content\">\n      <p><i><span style=\"font-weight: 400;\">Hi Cathy,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">thank you so much for following up, that is how you get anywhere in life. I\u2019ll reply with a 2 just because right now is very busy but I would like to look into this in mid June.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you again for sending me this information, would definitely like to do a trial in the future.<\/span><\/i><\/p>\n\n    <\/div>\n<\/article><\/p>\n<h2><span style=\"font-weight: 400;\">Why do your emails get no response?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are three basic reasons for that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The problem may lie in the content of your email. Perhaps it didn\u2019t hit the right chord and recipients didn\u2019t find it interesting enough. Or they need <a href=\"https:\/\/woodpecker.co\/blog\/how-many-touches-multichannel-sales-cadence\/\">more touchpoints<\/a> to get engaged<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your addressee is a busy person and simply forgot to reply or missed your email among hundreds of other messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your email landed in SPAM or the promotions tab and recipients never saw it<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the first two cases, you can get a second chance to catch their attention by sending a follow-up email after they haven&#8217;t replied.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the last case, the problem is a bit more complex and requires some investigation to be done first. To learn more about spotting &amp; solving email <a href=\"https:\/\/woodpecker.co\/blog\/deliverability-checks\/\" target=\"_blank\" rel=\"noopener\">deliverability problems<\/a>, read this <\/span><a href=\"https:\/\/woodpecker.co\/blog\/reputation-domain-ip\/\"><span style=\"font-weight: 400;\">blog post<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to write a follow-up email after no response<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So now you know <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> following up with your prospects is crucial<\/span><span style=\"font-weight: 400;\"> for the effectiveness of your campaign and what the possible reasons you&#8217;re not getting responses are. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what should an actual sales follow-up email be like? How to tell your prospects \u2018Hey, I\u2019m still here waiting for you to reply\u2019 without being creepy or annoying\u2026 or both?<\/span><\/p>\n<p>Here&#8217;s Cathy explaining how to write a follow-up email after no response:<\/p>\n<p><center><div class='iframe-container'><iframe width='560' height='315' src='https:\/\/www.youtube.com\/embed\/fZJRODhzfZY' title='Video player' frameborder='0' allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture' allowfullscreen><\/iframe><\/div><\/center><\/p>\n<h3><strong>What to write in the subject line of a follow-up email<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s best to send your follow-ups in the same thread as the opening email to make it easy for prospects to refer to your previous message. It&#8217;ll also help you maintain a logical connection between all your follow-ups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes the choice of a subject line pretty straightforward \u2013 stick to the one you came up with for the opening email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For inspiration, check our selection of <\/span><a href=\"https:\/\/woodpecker.co\/blog\/subject-line-example\/\"><span style=\"font-weight: 400;\">15 best cold email subject lines we\u2019ve come across &gt;&gt;<\/span><\/a><\/p>\n<h3>What to write in the follow-up email itself<\/h3>\n<p><span style=\"font-weight: 400;\">I can\u2019t count how many times I got a follow-up email saying \u201cJust wanted to follow up on my previous email\u201d or \u201cJust checking in\u201d. Yes, it\u2019s short and immediately gets to the point, but it\u2019s also so overused that it became one of the <\/span><a href=\"https:\/\/woodpecker.co\/blog\/cold-email-cliches\/\"><span style=\"font-weight: 400;\">cold email cliches<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s also one more problem: this approach doesn\u2019t solve the first case of why people don\u2019t respond, namely because your message didn\u2019t catch their interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when writing a follow-up, keep in mind these 5 crucial things:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Keep it short<\/strong> \u2013 just like in the <\/span><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\"><span style=\"font-weight: 400;\">opening email<\/span><\/a><span style=\"font-weight: 400;\">, or shorter if possible<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Keep it simple and easy to respond to<\/strong> \u2013 just like in the opening message, give them a clear instruction to the next step or a simple question to answer<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Keep it coherent<\/strong> \u2013 make sure the follow-up is logically connected with the previous message. Don\u2019t forget to repeat the same CTA as in the opening email<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>K<\/strong><\/span><strong>eep it natural<\/strong> \u2013 your messages should not sound like automatic follow-ups or sales formulae learned by heart. You know the specifics of your group of prospects, you know how they speak and write. Adjust your opening message and sales follow-ups to them. They need to feel they are about to respond to a real person<\/li>\n<li><span style=\"font-weight: 400;\"><strong>Keep it valuable<\/strong> \u2013 don\u2019t treat a follow-up as a reminder that a prospect hasn\u2019t replied to your previous email yet. That\u2019s annoying. Try to smuggle some value into your follow-ups message instead<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Since you don\u2019t really know the exact reason why people didn\u2019t respond to your initial email, it\u2019s wiser to write a follow-up that brings additional value and use a second chance to catch their interest, rather than keep reminding them that you\u2019re waiting for their response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, mention another benefit of your product, send them a case study of how it helped a similar company or link to a video that shows how to use your product and what they can gain from it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a follow-up email template for no response that perfectly illustrates my point:<\/span><\/p>\n<p><article class=\"email-template\">\n    <div class=\"email-template-top-bar email-template__bar\">\n      <span class=\"email-template-top-bar__button\"><\/span>\n      <span class=\"email-template-top-bar__button\"><\/span>\n      <span class=\"email-template-top-bar__button\"><\/span>\n    <\/div>\n        <div class=\"email-template__content\">\n      <p><span style=\"font-weight: 400;\">\u201c{{First_Name}},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If Thursday doesn\u2019t work for you, what about a quick call on Monday afternoon? Let me know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the meantime, I\u2019d like to share with you a story of Pelican.io, a fintech startup from Poland similar to {{COMPANY}}, who struggled with the inefficiency of their lead generation process before automating it with our tool. Read it here: [link]\u201d<\/span><\/p>\n\n    <\/div>\n<\/article><\/p>\n<p>Ready to try it out and see the results for yourself?<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send follow-ups &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-217659906\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-217659906\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><span style=\"font-weight: 400;\">How long should you wait for an email response?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Give your contacts at least 1-3 days to answer your email. Following up too soon will make you look pushy or even intrusive. Nobody likes that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said that &#8212; try not to wait too long with sending a follow-up email either, because your recipient may lose the context.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How many follow-up emails is too many?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I know what you&#8217;re wondering&#8230; Where is the line between persistence and stalking?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no <\/span><span style=\"font-weight: 400;\">rule stating the maximum number of follow-ups<\/span><span style=\"font-weight: 400;\">. It\u2019s rather a matter of common sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, as proved by our <\/span><a href=\"https:\/\/woodpecker.co\/blog\/follow-up-statistics\/\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\">, the 5th, 6th or 7th follow-up email brings just a tiny increase in the reply rate, so it may not be worth your time to send more than 3 or 4 follow-ups. 2 0r 3 seems to be the optimal number. Top performers usually send just that. <\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5865\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/01\/07-300x150.png\" alt=\"how many follow-ups to send\" width=\"488\" height=\"244\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/01\/07-300x150.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/01\/07.png 650w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/>\n<p><span style=\"font-weight: 400;\">Following up, as well as cold emailing in general, requires lots and lots of individual testing. So many factors affect the efficiency of your cold <\/span><span style=\"font-weight: 400;\">email campaigns<\/span><span style=\"font-weight: 400;\">, and it is you who has to discover what works best for your own group of prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It seems like a better idea to work on the quality of each email, rather than quantity because if you overdo it, you may get labeled as a spammer by one of the irritated addressees &#8212; and that\u2019s the last thing you want.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How often should you send follow-up emails?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Again, it depends on the purpose of your email and the characteristics of your group of prospects. Elliot Bell in <\/span><a href=\"https:\/\/www.themuse.com\/advice\/pleasantly-persistent-5-rules-for-effectively-following-up\"><span style=\"font-weight: 400;\">his post<\/span><\/a><span style=\"font-weight: 400;\">, artfully entitled \u201cPleasantly persistent\u2026\u201d, points out that we should give our addressee at least a week to reply to our first email before we send the first follow-up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Steli Efti proposes a sequence like this:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDay 1: First follow up (+2)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Day 3: Follow up (+4)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Day 7: Follow up (+7)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Day 14: Follow up (+14)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Day 28: Follow up (+30)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Day 58: Follow up (+30)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026 (from there on once a month).\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For yet another perspective, at 52Challenges we used a 3-<a href=\"https:\/\/woodpecker.co\/glossary\/email-sequence\/\" target=\"_blank\" rel=\"noopener\">email sequence<\/a> (an opening message plus two follow-ups), and we sent the first follow-up after 3 days and the second one after 7 days. We saw reply rates up to 30%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, in the third email, we gave the <\/span><a href=\"https:\/\/woodpecker.co\/blog\/outbound-prospect-list\/\"><span style=\"font-weight: 400;\">prospects<\/span><\/a><span style=\"font-weight: 400;\"> an easy way to express explicitly they are not interested.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keep in mind that you\u2019re addressing people<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All your prospects are people. You can&#8217;t ignore that. They are very busy running their own business and get dozens of emails every day. Sometimes it takes a couple of days to reply to emails that are not \u2018top priority\u2019. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you address totally cold prospects, you can be sure that your emails are most certainly NOT \u2018top priority\u2019 on their list. So be patient and give them some time to react before you send them another follow-up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trick is to discover the optimal frequency for your group of prospects. If you send the follow-ups too frequently, they may feel stalked \u2013 and that\u2019s not what you aim at (remember, \u201cpleasantly persistent\u201d is not pushy).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you wait too long, they may forget who you were at all and if they are confused they won\u2019t be eager to reply, either. (Especially because some evil geniuses of <\/span><span style=\"font-weight: 400;\">spam<\/span><span style=\"font-weight: 400;\"> somehow figured that if they send us an email with the subject starting with \u201cRe:\u201d, we will automatically feel the need to reply to them\u2026 Well, we won\u2019t. Not if the \u201cRe:\u201d email is the first one they have ever sent us.)<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to send follow-up emails<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Basically, there are two ways you can send follow-ups:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">manually (boo! Too much hassle if you have a big or even medium-sized list)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">by scheduling an automated follow-up sequence in a <\/span><span style=\"font-weight: 400;\">tool dedicated to cold emailing<\/span><span style=\"font-weight: 400;\">, like <a href=\"https:\/\/woodpecker.co\/cold-email\/\">Woodpecker<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Which one you choose depends on how many recipients you target and how much time you can devote to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending follow-up emails manually is de facto only possible on a small scale. And if you have a lot of patience, strong nerves, and above-average organizational skills. Trust us, we\u2019ve been there and done that. Actually, that\u2019s how the idea for Woodpecker came into being. <\/span><a href=\"https:\/\/woodpecker.co\/blog\/how-weve-managed-sending-cold-emails-follow-ups-2\/\"><span style=\"font-weight: 400;\">You can read the story here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you target more than just a handful of people, it\u2019s much easier to prepare a follow-up sequence and let the tool take care of the sending for you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You won\u2019t have to keep track of when was the last time you followed up, who already responded and who you should follow up with again.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-13922\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/01\/Zrzut-ekranu-2022-03-21-o-15.08.21-300x114.png\" alt=\"set up follow-ups in Woodpecker\" width=\"679\" height=\"258\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/01\/Zrzut-ekranu-2022-03-21-o-15.08.21-300x114.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/01\/Zrzut-ekranu-2022-03-21-o-15.08.21.png 656w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/>\n<p><span style=\"font-weight: 400;\">You also get insights about how your emails perform, so you can use the saved time on A\/B testing and polishing them up to improve the results. It\u2019s like you hired an assistant who works round the clock for you.<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-43465546\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-43465546\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><span style=\"font-weight: 400;\">What\u2019s in it for you<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I wish I could tell you there is a golden sequence of follow-ups you could use for your own campaign. Unfortunately, there is not. You may obviously take advice from blog posts (like this one), videos and online courses, and test it out in your own campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But here\u2019s another piece of advice: don\u2019t stick to the first sequence you try out.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">change the frequency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">change the number of follow-up touches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">experiment with the copy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s the only way to find out what brings you optimal results. You may find out that your first guess was the best one, but that\u2019s still worth discovering. Keep in mind the \u2018pleasantly persistent\u2019, and don\u2019t be afraid of following up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019d like to go even deeper into the topic of sales follow-up emails &#8212; grab our <\/span><a href=\"https:\/\/follow-up-guide.woodpecker.co\/\"><span style=\"font-weight: 400;\">Sales Follow-up Guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>FAQ<\/h2>\n<h3>What should I include in a follow-up email template?<\/h3>\n<p>A follow-up email template should start with a strong subject line, followed by a personalized greeting, recalling the pleasure of speaking with them. Include a brief recap of your previous interaction, a clear call to action, and key details like your contact info and company name. Conclude with a friendly reminder or &#8216;looking forward to hearing from you&#8217;.<\/p>\n<h3>How can I write a polite follow-up email after a meeting request?<\/h3>\n<p>Begin with a personalized greeting, expressing pleasure at having spoken with them or met them. Politely follow up on the meeting request by briefly recapping the main points and reiterating the pain point or opportunity. End with a gentle reminder of the desired outcome and a clear call to action.<\/p>\n<h3>Can you provide an example of a successful follow-up email subject line?<\/h3>\n<p>A successful follow-up email subject line could be, \u201cRe: Our Last Conversation &#8211; Next Steps?\u201d This subject line is direct, helps jog the recipient&#8217;s memory about the previous interaction, and indicates that the email contains important follow-up information.<\/p>\n<h3>What are some effective follow-up email examples for sales professionals?<\/h3>\n<p>Sales professionals can use follow-up emails to remind the email recipient of the immediate value discussed. For example, after a product demo, send an email with a subject line like \u201cFurther to Our Demo &#8211; Additional Resources\u201d. Include links to relevant resources and offer to answer any further questions.<\/p>\n<h3>How should I format a follow-up email to avoid spam filters?<\/h3>\n<p>Keep your follow-up email format simple and direct. Use a clear subject line, avoid excessive links, and ensure your email template is professional. Personalize the email to resonate with your target audience and address their specific needs or pain points.<\/p>\n<h3>Is it okay to use the same subject line for follow-up email samples?<\/h3>\n<p>Using the same subject line can be effective for continuity, especially if it&#8217;s a direct continuation of a previous conversation. However, if you&#8217;re sending numerous follow-ups, consider varying the subject line to avoid seeming repetitive.<\/p>\n<h3>What&#8217;s a gentle way to follow up in an email message?<\/h3>\n<p>Start with a phrase like, \u201cI hope you\u2019re having a great week,\u201d followed by a gentle reminder of your previous email. Mention that you understand they&#8217;re busy but would appreciate any update they can provide. End with \u201cKind regards\u201d or \u201cBest wishes\u201d.<\/p>\n<h3>How long should I wait before sending a follow-up email?<\/h3>\n<p>The waiting period before sending a follow-up email typically depends on the context. Generally, waiting a week is advisable. It gives the email recipient enough time to respond to your initial message without feeling overwhelmed by too many follow-ups.<\/p>\n<h3>How can I ensure my follow-up email campaign resonates with my target audience?<\/h3>\n<p>Tailor your follow-up email campaign to address the specific needs and pain points of your target audience. Use insights from a discovery call or initial interaction, and reflect these in your follow-up emails. Personalized greetings and referencing previous conversations can significantly impact your audience&#8217;s engagement.<\/p>\n<h3>What are some key elements to include in a follow-up email after no response?<\/h3>\n<p>In a follow-up email after no response, briefly recap your previous message, provide additional context or value, and include a clear call to action. A subject line like \u201cJust Checking In \u2013 Any Updates?\u201d can be effective. Maintain a friendly and professional tone, and express your eagerness to hear back.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many cold email senders seem to think that a great opening message is what you need to master the outbound email outreach. Well, it is indeed \u2013 but it\u2019s also not enough.\u00a0<\/p>\n","protected":false},"author":17,"featured_media":11339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[109],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to send a follow-up email after no response to get a reply<\/title>\n<meta name=\"description\" content=\"How long to wait before sending a follow-up? How many follow-ups to send? And what to write in a follow-up email? 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